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A large network of partners & experts in various countries, sectors and functions to best support its clients.

Let us do the digging.


We provide consultative services for SME’s on their global market entries.

Our consulting ranges from

Market Strategy Development

Market Testing & Forecasting

(New) Market Entry Facilitation

Intercultural Advise & Negotiation


Excellent understanding

goodsadvice offers a range of advisory services tailored for small to medium enterprises and clients. Our client base includes companies in the FMCG sector, some with a long-established presence in Africa and those making their first investments.

Intimate Knowledge

We have access to real time, industry and country specific knowledge that can be tapped in at any moment. We serve our clients in a very personal and direct way on competitive financial terms, offering the same excellence and lucrative advice as leading consulting firms.

Ambitious Vision

Taking learnings from UBUNTU (I am, because we are), we will share your’ vision and support you in creating a sustainable ecosystem for your business to prosper.
Consulting Range.


goodsadvise offers a range of advisory services tailored for small to medium enterprises and clients.

Market Strategy Development

  • Strategy development
  • Value chain analysis
  • Due diligence
  • Route to market strategy
  • Research, business development and evaluation
Let's talk!

Market Testing & Forecasting

  • Market research
  • Demand forecasting
  • Value chain analysis
  • Competitor profiling
  • Risk analysis
Let's talk!

Market Entry Facilitation

  • Partner identification and selection
  • Meet and greet in country with stakeholders and relevant chambers etc.
  • Coordinate exhibitions and marketing campaigns
  • Route to market stategy.
Let's talk!

Intercultural Advise & Negotiation

  • Training on culture and society in Africa
  • Workshops and lectures about “negotiating with people from other cultures” for entrepreneurs & trade fair exhibitors
  • Intercultural Security Awareness Training
  • Support and consulting for negotiations between German & African decision-makers
Let's talk!

External Advisers.

Our all-star team of special advisors.

Dr. Matthias Lupp

Matthias is a M&A partner at Lupp + Partner. He focuses on transactional advice in a national and international context, ranging from classic M&A transactions through private equity deals. With a passion for entrepreneurs Matthias’ focus in particular includes venture capital work.

His clients comprise strategic and institutional investors as well as family offices, start-up companies and founders.

Having worked in both UK and US driven international law firms, Matthias, amongst other international clients, geographically focuses on US and UK clients.

Before co-founding Lupp + Partner Matthias was a partner at DLA Piper UK LLP where he headed the German private equity and venture capital practice for six years. Before joining DLA Piper Matthias was a counsel at Clifford Chance.

JUVE, the German equivalent to Legal 500, lists Matthias as a recommended lawyer for both M&A and venture capital work.

Wirtschaftswoche (the leading business magazine in Germany) has listed Matthias as one of Germany’s Top Lawyers for M&A.

Andrew Sekandi

Andrew has helped investors, companies & entrepreneurs succeed in emerging markets. His main focus is providing executives with tailored advice on deal origination, market expansion, risk management & due diligence across Africa with an emphasis on the energy, infrastructure & technology sectors.

Early in his career, Andrew practiced law in Namibia where he qualified as an attorney before moving to London and gaining consulting expertise in senior roles at Control Risks, Kroll and KPMG. He has advised on projects in 15+ African markets, including multi-million dollar deals for FTSE 100 companies, investment houses and magic circle law firms as well as targeted interventions for NGOs, development agencies and start-ups.

More broadly, Andrew speaks and writes about the African business landscape and has featured in industry publications such as Global Finance Magazine, Mining Journal and Africa Business Magazine. He has chaired the Business Council for Africa’s Financial Services working group and is a regular speaker on investment in Africa at global business forums.

Andrew holds a B.A LLB degree from the University of Cape Town, South Africa.

Perfect Match.

Our Partners

It is literally true that you can succeed best and quickest by helping others to succeed.

Stronger together

Goodsadvice has formed a partnership with Hexagon to bring affordable financing closer to Africa.

Hexagon has decades of experience in trading with the African continent; they are specialised in processing your order whilst providing customized finance solutions.

The opportunities range from single investment finance to revolving finance for FMCG-purchases. Clients who meet the requirements gain the benefits of purchasing and financing from a single source.

Let's go!

We offer a range of advisory services tailored for your business.