goodscare and staYoung launch initiative for preventive pharmacies at expopharm with health ambassador Nina Ruge:
Test. Know. Act.
According to an exclusive YouGov consumer survey, 72% of consumers consider preventive healthcare to be very important or important.
- After their family doctor and specialist (92%), 68% of consumers prefer to go to their pharmacy for preventive care services
- HealthTech company goodscare and staYoung Media are launching the preventive pharmacy of the future at expopharm, the leading trade fair for the pharmacy market (September 16-18 in Düsseldorf)
- The innovative digital point-of-care diagnostic device Igloo is at the heart of the pharmacy prevention campaign “Test.Know.Act.” with renowned science journalist and longevity ambassador Nina Ruge.
Hamburg, September 11, 2025. Healthy longevity, the desire to live as long as possible in good health, is on everyone’s lips. A recent exclusive survey by YouGov highlights the importance of prevention. For example, 72% of respondents consider preventive healthcare to be very important or important. Many already take advantage of numerous preventive care services, especially individual analysis of their health values (e.g., via blood tests), and want to do so even more in the future. At 85%, trust in the professional expertise of pharmacists is particularly high, alongside that in general practitioners and specialists at 92%. Accordingly, 68% of respondents consider pharmacies to be the preferred location for preventive care services.
With the aim of actively shaping the future and making personalized prevention accessible to everyone, the HealthTech company goodscare, together with staYoung Media, owned by TV journalist and longevity expert Nina Ruge (“Ab morgen jünger!”), is launching an attention-grabbing initiative for the prevention
pharmacy of the future.
The campaign “Test.Know.Act.” will kick off with an event featuring Nina Ruge on the opening day of expopharm in Düsseldorf (on September 16 at 1 p.m. in Hall 1).
With around 25,000 trade visitors, expopharm is the leading trade fair for the pharmacy market.
At the heart of the campaign is the innovative digital diagnostic device Igloo from gc diagnostics, the new business unit of goodscare GmbH. With Igloo, pharmacists can perform various blood tests (including vitamin D, HbA1c, ferritin, CRP) on site and read the results digitally in three to a maximum of 15 minutes, enabling them to advise customers directly on their individual values. As part of the campaign, the Igloo is being offered together with five blood tests as a starter kit at a special price of €2,995 (regular price: €3,766.79). Experience shows that the purchase costs are amortized within 3 to 8 months. Pharmacies that implement the concept receive the official “Prevention Pharmacy” seal of approval, including high-quality POS materials, training, and digital campaign elements for individual configuration.
“The pharmacy is the perfect place to make a comprehensive range of preventive services accessible to everyone: fast, flexible, and above all, competent and reputable,” says Nina Ruge. „Every day, I receive letters from people who want to take responsibility for their health but don’t know where to start. With our prevention pharmacy initiative, centered around the Igloo, we are empowering pharmacies to meet this growing need for individual prevention, thereby differentiating themselves from online mail-order pharmacies, building sustainable customer relationships, and opening up new business areas for themselves,“ says the health expert.
The IVDR-certified Igloo technology is developed in Germany, produced in Europe, and, as a multi-reader application, is fundamentally open to the calibration of a wide variety of rapid tests. Today, the Igloo is already used to digitally read and analyze the values for more than 30 biomarkers with laboratory accuracy. Since 2024, Igloo has been successfully used in around 1,000 medical practices, pharmacies, alternative practitioners, and other professional prevention and health advisors, as well as researchers and scientists.
“With our initiative, we are pursuing a clear vision: a new, expanded role for pharmacies in our healthcare system, moving away from dispensing medication and toward personalized health counseling. We want to raise public awareness of the counseling expertise of pharmacies and thus support pharmacists in leveraging the potential for selling additional products and services,” says Janneke Lupp, founder and CEO of goodscare. “With Igloo, we have created a smart solution that no longer burdens pharmacists with the logistical effort of external analysis in the laboratory, but instead greatly reduces their workload,” says Lupp about the added value of her digital solution. “With the attractive starter package, we provide pharmacists with everything they need to get started right away—including media support through our exclusive Testen.Wissen.Handeln. campaign with Nina Ruge.”
“We need a change—from sick care to real health care and thus to proactive health promotion,” emphasizes Nina Ruge. “Prevention must no longer be the tiresome governess of therapy. With Igloo, we are bringing modern diagnostics to where it can reach everyone. This is much more than a new technology – it is a health movement,” says Ruge. „The prevention pharmacy of the future shows that we can rethink preventive care. Scientifically sound, low-threshold, for everyone.“
The launch of the initiative is accompanied by a nationwide campaign under the motto “Test. Know. Act.” with contributions in specialist and consumer media, podcasts, events, and social media. The aim is to bring the topic of prevention out of its niche and establish pharmacies as the first point of contact for preventive health care.
